This online course introduces participants to the core skills needed to influence powerful stakeholders and policy processes in a range of contexts. It also gives participants a thorough understanding of how to develop and monitor effective advocacy strategies. The course is articulated in 8 weekly modules, with a combination of seven live sessions and independent learning. The trainer is Helen Collinson, an experienced advocate and facilitator with over 30 years' experience.
The live sessions are designed in a way to maximise interaction between participants, through skilled facilitation and techniques such as virtual whiteboards/scrapbooks and break-out groups. You will have access to videos, slides, and background reading, all accessed through INTRAC’s e-platform. Using these inputs, you will be asked to complete 3 – 4 assignments each week in order to consolidate your learning and prepare for the next week’s live session. Some core assignments are mandatory, while others are optional – for those who may want to dig deeper.
A one-to-one mentoring session with the course trainer (on Skype or Zoom) is offered to each participant as part of the course, providing space to work through and identify potential solutions to specific advocacy challenges you are facing or support for getting started if you are new to advocacy.
Summary of course content
- Identifying common tools and techniques behind successful advocacy initiatives
- Developing an advocacy strategy – key steps
- Analysing the context for your advocacy and where power lies
- Developing a theory of change and an advocacy roadmap
- Tools and techniques for monitoring and evaluating advocacy, including advocacy indicators
- Developing and communicating an advocacy message
- Persuasive techniques
How to register
Submit the online application form by 7 October: https://www.intrac.org/how-we-work/training/application-form/